Bespoke Marketing: The Last Hope for Singapore’s Doctors

InterviewsDecember 31, 20190 Comments

Tell me what an advertisement promoting a doctor looks like. Don’t worry, I’ll wait. Having issues trying to visualize one? You’re not alone. Singapore’s Ministry of Health is notorious for having one of the strictest, most draconian sets of medical marketing regulations in the world. Compared to the glitzy streets of Seoul where brightly lit displays of plastic surgeons and…

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