I’m sure you have already heard about the term SEO and know that it is important, but not really sure what it’s all about or how it can help you and your business. If you’re wondering how an SEO agency can boost your business and steer it in the right direction, then you certainly have come to the right place. This article provides an overview of what SEO is, how it works and why these things matter.
What is SEO and how does it work?
It is no secret that nowadays when someone wants to look for and know about a certain type of product or services, they will search the world wide web. Most of the time, people rarely look beyond the first page of the web results and they will most often click on the websites that are listed at the top of the results page. As business owners, this is the where you want your website to be when costumers or users search for your products and services.
This is where SEO agencies like Healthmark.sg come into play. SEO stands for search engine optimization. SEO’s main objective is to get your website the highest possible rank in non-paid or organic results on Google or in any other search engines such as Yahoo or Bing. This is the reason why everyone with a website should care about SEO.
What can an SEO agency do for my business?
1. An SEO agency can make your website rank prominently in the search engine’s web result page.
Search engines employ complex algorithms, formulas and processes to analyze, index and rank the plethora of sites on the internet. By applying optimization techniques and signals such as keywords, meta tags and backlinks, SEO can optimize your website to align with the search engine’s algorithm. These signals are picked up search engines and are used to analyze and evaluate where your website ranks in comparison with other similar websites that offer the same products and services as you do.
2. An SEO agency can improve your site’s quality, relevance and trustworthiness by targeting the right audience.
Search engines are sophisticated, meaning, the number one thing they analyze for is quality, not quantity. This is why the first step to optimizing your website is to make sure that you have relevant and trustworthy content to spur your readers into action.
To help you have relevant and trustworthy content, SEO can help you determine your target audience so that enticing and top-quality content can be placed on your website to engage your readers and potential customers. With an SEO agency, you will have a clear picture of what your target audience wants to see and learn when they visit your site. Additionally, an SEO agency can determine and recommend phrases and terms your target audience are likely to use when searching for your products and services.
3. An SEO agency can improve the entire searcher experience.
SEO also aims to improve the most basic things like page titles, descriptive texts and themes to more complex factors such as the website’s source code and user interface to deliver an overall improved experience to readers from start to finish. Meaning, the readers should have a good searcher experience from getting the accurate search results, to clicking on your link and eventually converting. Additionally, good an SEO agency should ensure good and helpful searcher experience whether users are using their desktop computers or mobile phones while browsing your website.
4. An SEO agency can make your website easily shareable on social media platforms.
Almost everyone who knows how to use the internet has one or more social media accounts that they visit and use on a daily basis. This is why another way to optimize your website is to make it easy for users to share it on their various social media platforms. Through SEO, buttons for Facebook, Instagram, Twitter, Pinterest, etc. can be added to your website so that your content is more shareable and eventually add more visibility to your website. This feature in a way, can ultimately attract a greater number of visitors and potential business leads.
5. An SEO agency
can add links to your site from other sites.
Backlinks are formed when another site puts a link to your website on theirs. Search engines take note of backlinks and these links can also help your website have better visibility.
It is important to note, however, that having a bunch of random sites linking back to your website will not ultimately boost your search engine ranking. This is why a good SEO agency does not cover this type of SEO practice. As mentioned in the first point, quality and relevance are the keys to get your website rank prominently.
A word of advice…
It is also important to note that for an SEO agency to deliver positive benefits, it may take a couple to several months before you can actually see improvements. If this all sounds complicated and time-consuming, well it can be when dealing with SEO.
However, when you have the right SEO agency that implements good SEO services and practices, the quality of your website and your business will be steered in the right direction. An effective SEO agency will help your business put its the best foot forward so that it ranks appropriately in the position where an unbiased probable customer would expect your site to be seen and potentially convert in the long run.
Healthmark Pte Ltd
Address: 31F, 9 Temasek Boulevard, Suntec City Tower 2 Singapore 038989
Phone: +65 6559 6135